This summer the ICEHOTEL in Swedish Lapland opens the new ‘Experience Room’. Located in the year-round ICEHOTEL 365 building, the room is made entirely of ice and snow and available to visitors all year round.

In the Experience Room, visitors follow Icehotel’s history through works created by artists Marjolein Vonk (the Netherlands) and Maurizio Perron (Italy), both long-time collaborators with Icehotel. Guests will be guided through Icehotel’s 30-year history along a time line, view selected pieces of art that have been preserved from previous years and get to know Icehotel’s founder, Yngve Bergqvist, who appears in a personal film portrait. All in sub-zero temperatures and all in snow and ice.

“Icehotel’s exciting history started with one man’s vision 30 years ago. We wish to share it in a new way whereby the guests, themselves, can decide the pace at which they take in the experience and enjoy a journey through time in ice and snow,” says Luca Roncoroni, Creative Director at Icehotel.

 

Photos: Rebecca Lundh

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