How it all started...

Our family has been arranging trips of a lifetime since the late 1930’s.  RB Collection has been located on Boley Park on the outskirts of Lichfield for nearly 35 years. Our team of award-winning travel experts are passionate about creating unique, lifelong memories through unique holidays around the world.

We understand how important holidays are to our clients.  For nearly 35 years we have built up an award-winning business centered around well travelled, highly training travel experts.  We have been recognised as the Luxury Travel Agent of the Year (2nd year running, Small Central England Travel Agent of the Year (2nd year running) as well as Small High Street Travel Agent of the Year in the UK.  We are very proud of our achievements and are looking forward to planning your next dream holiday.

We are also proud to be an AITO Specialist Travel Agent, an exclusive club of the UK’s leading independent travel agents, read more here.

Reasons to book with RB Collection

  • We have been! First hand knowledge and experience
  • Independent honest advice from award-winning travel experts
  • Flexible tailor-made service
  • ATOL protection form your carefully selected tour operator and ABTA protection from us.
  • 100% positive reviews from 'Feefo'
  • Family-owned & run company
  • Exclusive Ice Hotel Dossier
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The RB Family...


Oliver, Joint Managing Director

Oliver is the most recent member of our team to visit the Ice Hotel in Sweden.

"It was a great experience and one which I will treasure forever. Never before have I stayed at such a unique place. My favourite activity was the Northern Lights by Snowmobile excursion which was lots of fun. I learnt all about the history of the area and the scenery was stunning!"


Nathan, Joint Managing Director

"The Ice Hotel in Sweden continues to impress year in, year out, with new exciting designs and facilities. We have arranged holidays to the Ice Hotel for over 10 years now and a number of clients have started to return to see the changes."


Clare Buckley, Travel Consultant

"Hearing clients excitement when they return from the Ice Hotel in Sweden is fantastic. It really is a special place and really enjoyable arranging trips there."