How it all started...

Our family has been arranging trips of a lifetime since the late 1930’s.  RB Collection has been located on Boley Park on the outskirts of Lichfield for 30 years and our team of award-winning travel experts are passionate about creating unique, lifelong memorise through unique holidays around the world.

We understand how important holidays are to our clients.  Over the last 30 years we have built up an award-winning business centered around well travelled, highly training travel experts.  We have been recognised as the Luxury Travel Agent of the Year (2nd year running, Small Central England Travel Agent of the Year (2nd year running) as well as Small High Street Travel Agent of the Year in the UK.  We are very proud of our achievements and are looking forward to planning your next dream holiday.

We are also proud to be an AITO Specialist Travel Agent, an exclusive club of the UK’s leading independent travel agents, read more here.

Below are the members of our team who have visited the ICEHOTEL in Sweden.

Reasons to book with RB Collection

  • We have been! First hand knowledge and experience
  • Independent honest advice from award-winning travel experts
  • Flexible tailor-made service
  • ATOL protection form your carefully selected tour operator and ABTA protection from us.
  • 100% positive reviews from 'Feefo'
  • Family-owned & run company
  • Exclusive Ice Hotel Dossier
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Lisa Burton

Lisa experienced the ICEHOTEL before Christmas when some of the rooms were still under construction. "It was interesting to see the artists at work". Lisa has many years of arranging holidays to Sweden's ICEHOTEL and is in hand to offer knowledge and advice when booking with us.

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Kirsty Taylor

Kirsty is our resident family holiday expert and the first member of our team who visited the Ice Hotel, and has returned since for an update. "My favourite part of the trip was the Snowmobile Northern Lights excursion, it was so exciting and I was lucky enough to see the Northern Lights which were truly amazing. My top tip would be to take a good quality camera, the cold can interfere with them and so do some research and ensure you are not caught short".

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Oliver Broad, Director

Oliver is the most recent member of our team to visit the Ice Hotel.

"It was a great experience and one which I will treasure forever. Never before have I stayed at such a unique place. My favourite activity was the Northern Lights by Snowmobile excursion which was lots of fun. I learnt all about the history of the area and the scenery was stunning!"